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Intex appoints Lintas Media Group as media AoR

Intex appoints Lintas Media Group as media AoR

Author | Preeti Hoon | Wednesday, Sep 01,2010 8:08 AM

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Intex appoints Lintas Media Group as media AoR

Lintas Media Group (LMG) has bagged the media mandate for Intex Technologies. The account size is pegged at upwards of Rs 35 crore.

On the new win, Kavita Sharma, Associate Vice President, LMG, said, “ Intex operates in some of the very advertising intense categories like mobile phones and consumer electronics. We are looking forward to working with them to craft unique and impactful media solutions and become an integral part of their growth path.”

Narendra Bansal, CMD, Intex Technologies, is the key driving force behind Intex’s growth. Intex Technologies is a 14-year old company headquartered in New Delhi. Its business interests span across eight segments – Computer Peripherals, PC, Mobile Phones, Consumer Electronics, Memory Products, Retail, Enterprise and International Business.

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