Top Story

e4m_logo.png

Home >> Account Movement >> Article

ING Life Insurance appoints Law & Kenneth

06-February-2012
Font Size   16
Share
ING Life Insurance appoints Law & Kenneth

ING Life Insurance has appointed Law & Kenneth as its creative partner. Rediffusion Y&R was the incumbent agency on the business.

The appointment comes on the back of a pitch process that was initiated in October 2011 with a clear objective to find a strategic partner who would bring forth its planning skills and consumer knowledge to play an important role in ING Life’s growth plans.

Mohit Goel, Executive Vice President – Marketing, ING Life India said, “We have been through an ‘exciting and intensive’ evaluation process during the course of which we tested multiple advertising agencies on their strategic thinking and planning capability. The process followed by us was quite different from a typical evaluation of an agency that is largely based on creative output and capability. We felt that Law & Kenneth’s expertise in planning and strategy would add a lot of value to our business. We look forward to a fruitful and long term relationship.”

Anil Nair, CEO and Managing Partner, Law & Kenneth, added, “Being chosen as the creative AOR by ING Life Insurance India is a matter of great honour and pride for us at Law & Kenneth. ING Life India has big plans for achieving leadership position in the Life insurance business in India and we are excited to partner them in fulfilling that goal.”
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems