ING Life Insurance has appointed Law & Kenneth as its creative partner. Rediffusion Y&R was the incumbent agency on the business.
The appointment comes on the back of a pitch process that was initiated in October 2011 with a clear objective to find a strategic partner who would bring forth its planning skills and consumer knowledge to play an important role in ING Life’s growth plans.
Mohit Goel, Executive Vice President – Marketing, ING Life India said, “We have been through an ‘exciting and intensive’ evaluation process during the course of which we tested multiple advertising agencies on their strategic thinking and planning capability. The process followed by us was quite different from a typical evaluation of an agency that is largely based on creative output and capability. We felt that Law & Kenneth’s expertise in planning and strategy would add a lot of value to our business. We look forward to a fruitful and long term relationship.”
Anil Nair, CEO and Managing Partner, Law & Kenneth, added, “Being chosen as the creative AOR by ING Life Insurance India is a matter of great honour and pride for us at Law & Kenneth. ING Life India has big plans for achieving leadership position in the Life insurance business in India and we are excited to partner them in fulfilling that goal.”