Top Story

e4m_logo.png

Home >> Account Movement >> Article

Indian Railways calls for creative and media pitch

05-July-2010
Font Size   16
Share
Indian Railways calls for creative and media pitch

The Ministry of Railways (Railway Board) has invited bids from creative and media agencies for handling the creative and media mandate for Indian Railways. The agencies are being called to build the Indian Railways brand across multi-media platforms. Moreover, media revenue optimisation is needed from media buying agencies, who will be able to market the various advertising opportunities that exist within the Indian Railways system.

As per the eligibility criteria, the advertising and media buying agencies must have average billing of Rs 200 crore per annum over the last three financial years, that is, between 2007 and 2010. The top three contributors of revenue to the firm must figure in the list of top 100 companies of India as listed in Business Standard (BS 1000) of February 2010 or the list of Scheduled Banks. The advertising agencies must have valid INS accreditation.

The forms can be downloaded from the Indian Railways website, www.indianrailways.gov.in. An application must be submitted along with documents supporting eligibility criteria. Applications in sealed cover with supporting documents should be sent to Room No 310-311, Ministry of Railways, Rail Bhawan, New Delhi, latest by 3 pm on July 16, 2010. Shortlisted agencies will be called to make presentations.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking