Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11.
Commenting on the development, Yogendra Vasupal, Director – Technologies, Inasra Technologies, said, “We’ve been keeping a low profile for long. But this year, we’ve decided to up our visibility quotient a few notches. We will be commencing a total brand overhaul of Inasra.com in the next few weeks. We are really glad to have chosen 1pointsize for this task, because when it comes to digital design, branding and advertising for start-ups, there’s no one better in South India.”
“Inasra.com is a brand with immense potential. It is one of the Top 5 travel portals in our country, and has the scope to go international. We are delighted that we’ve been chosen to be their brand custodian. You’ll see the difference we bring to the table in about six months,” asserted Sharad Haksar, CEO, 1pointsize.
Founded in 2005, Inasra.com has emerged as a leading player for booking accommodation in India. In 2008, the portal was shortlisted as one of the Top 30 start-ups of 2008 by Tata Nen.