Top Story


Home >> Account Movement >> Article

Inasra Technologies picks 1pointsize as its creative partner

Font Size   16
Inasra Technologies picks 1pointsize as its creative partner

Inasra Technologies, the company behind, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11.

Commenting on the development, Yogendra Vasupal, Director – Technologies, Inasra Technologies, said, “We’ve been keeping a low profile for long. But this year, we’ve decided to up our visibility quotient a few notches. We will be commencing a total brand overhaul of in the next few weeks. We are really glad to have chosen 1pointsize for this task, because when it comes to digital design, branding and advertising for start-ups, there’s no one better in South India.”

“ is a brand with immense potential. It is one of the Top 5 travel portals in our country, and has the scope to go international. We are delighted that we’ve been chosen to be their brand custodian. You’ll see the difference we bring to the table in about six months,” asserted Sharad Haksar, CEO, 1pointsize.

Founded in 2005, has emerged as a leading player for booking accommodation in India. In 2008, the portal was shortlisted as one of the Top 30 start-ups of 2008 by Tata Nen.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by