Top Story

e4m_logo.png

Home >> Account Movement >> Article

<img src=http://exchange4media.com/FS17j12.jpg border=0>Whirlpool consolidates business with Draftfcb Ulka

09-March-2013
Font Size   16
Share
<img src=http://exchange4media.com/FS17j12.jpg border=0>Whirlpool consolidates business with Draftfcb Ulka

Draftfcb Ulka has bagged the creative duties of home appliances major Whirlpool. The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka. Sources close to exchange4media have confirmed the development. However, the size of the business could not be ascertained at the time of filing the report.

It may be recalled that in 2008, Whirlpool had brought Contract Advertising on board and the agency was appointed to handle new categories and the then new products, including water purifiers and built-in appliances. Draftfcb Ulka also stayed on board and the two agencies have worked together for the brand since then.

Draftfcb Ulka has been the agency for Whirlpool for several years and has been involved in the development of the overall brand. The agency has worked on its washing machines, refrigerators, air conditioners and microwaves businesses.

Lodestar UM handles the media duties of the brand, while Ignitee Digital Solutions was appointed as the digital partner to establish the brand’s identity online and across social media platforms.

Whirlpool’s parent company is headquartered at Benton Harbor, Michigan, USA and the brand has presence in over 170 countries and manufacturing operations in 13 countries, with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis.

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India