NK Proteins Ltd, an edible oil company that owns Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner to help the brand chart its growth trajectory at the national level. No formal pitch process preceded this win. Ignite Mudra was invited to make a presentation on the basis of which they were assigned the creative and strategic duties. One Advertising, an Ahmedabad-based agency, was the incumbent on the business. The account size is estimated to be around Rs 10 crore.
Tirupati Oil is an edible oil brand in Gujarat. Its positioning as balanced cooking oil has helped it connect with its consumers on the fitness level, making it a household name. It is now seeking to become a national player with presence in different segments of the edible oil market.
Citing this as the key growth objective for the company, Nilesh Patel, MD, NK Proteins Ltd, said, “The national edible oil market is at an exciting stage of development and seems to offer challenging opportunities for new brands. We believe that with a partner like Ignite Mudra we can create strong memorable brands in this market. Ignite Mudra will assist us in achieving our growth objective in a holistic manner. We’re looking forward to a long-term relationship with them.”
Commenting on the win, Sudarshan Banerjee, Head, Ignite Mudra, said, “NK Proteins is a prestigious win for us, because we see potential in building strong national brands from this company. The category challenges and the brands are the right fit with Ignite Mudra’s competencies. We believe we can do some game-changing work for the brand and look forward to doing it well.”
Ignite Mudra is a specialist agency of the Mudra Group that focuses on building entrepreneurial brands by offering complete brand building solutions and helping the brands establish their presence on the national radar. Based out of Ahmedabad, it also facilitates its clients on other services like funds, distribution, HR, corporate structuring, and so on.