Top Story


Home >> Account Movement >> Article

IDBI Group retains Maxus as media AOR; Mudra Max bags outdoor biz

Font Size   16
IDBI Group retains Maxus as media AOR; Mudra Max bags outdoor biz

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities such as direct marketing, on ground activities, events and so on.

An IDBI official has confirmed the development and said that Maxus would be the AOR for the Group’s mass media business, which includes print, TV and radio.

It may be recalled that the group had called for a pitch for its creative and media duties in March 2011. The media decision is out, but the creative pitch is still underway. The business of the Group includes IDBI Bank Ltd, IDBI Capital Management Services Ltd, IDBI Intech Ltd and IDBI Assets Management Ltd. The IDBI Bank floats a tender for its advertising duties every three years as per applicable Government guidelines.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.