iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch.
A wholly-owned subsidiary of Sony Music Entertainment Inc., Sony Music Entertainment India, boasts of an extensive catalogue and is home to several Bollywood Film soundtracks.
“Sony Music has been extremely aggressive in the digital space as it forms an integral part of our media mix across all repertoires. iContract brings with them a rich experience and we look forward to working with them,” said Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment India.
Commenting on the win, Prashanth Challapalli, Senior VP & Digital Head, iContract said, “Sony Music is a pioneer in the global music arena and is one of the leading entertainment brands in India. There are some exciting new plans and innovations on the anvil and we are hugely thrilled to partner their evolution in the digital space.”
Rana Barua, CEO, Contract India added here, “Sony Music Entertainment India is a tremendous win for us. We look forward to them in their digital evolution in India, given the fact that digital is going to be the future of the music business.”
iContract also handles the digital mandate for brands such as Shoppers Stop, UTI Mutual Funds, Acer, PepsiCo Slice, Wills Lifestyle as well as BTL duties of Tata DoCoMo, among other brands.