iContract, a part of Contract Advertising, has been assigned the digital duties of ITC’s Wills Lifestyle brand.
It may be recalled that ITC’s lifestyle division had called for a pitch for its digital mandate in January this year. iContract will handle the complete digital marketing and social media portfolio of Wills Lifestyle.
Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The process involved 12 top agencies, from which three emerged for the final round of consideration – GroupM, iContract and FoxyMoron. Intense round of interactions led to iContract coming out on top on how they were clear on the future roadmap for brand Wills Lifestyle in the digital and social media marketing space. Besides, their creative strategy and execution plan was most compelling.”