IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.
Commenting on the win, Evarist Rego, COO, IBD India, said, “Sunil Mantri Realty Ltd has been one of the strongest realty companies, both in the commercial and the residential space. They are also now emerging as a prominent player through their diversification across sectors such as hospitality, SEZ and finance. Our entire exercise was to first change the brand identity and position them as a national player by showcasing their presence in the realty business across the country, with the focus being their foray into diverse realty sectors. Our approach towards the brand will move beyond traditional advertising and focus on providing them with a 360-degree integrated marketing communication solution.”
“IBD India pitched for the Sunil Mantri Group account, and based on their portfolio of work and their presentation for taking our brand to new levels of excellence, we have appointed them as our advertising and branding agency,” said Sunil Mantri, Chairman, Sunil Mantri Realty Ltd.
IBD India, with its bouquet of offerings as a multi-functional full service agency, will handle the creative duties of Sunil Mantri Realty Ltd and provide integrated marketing communication services such as brand identity, advertising, digital services, production services, and so on.