JCS Jewel Creations has appointed IBD India, a Percept Hakuhodo company, to handle its communication and branding activities. The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, digital marketing for the Chennai-based jewellery brand.
The move is in keeping with JCS’ plans to gain market share in the retail jewellery industry and increasing the brand’s presence in South India. IBD India will provide solutions and plan programmes across the entire communication spectrum in order to engage the consumers at all levels which will help the brand gain momentum in its expansion plans.
Commenting on the development, Arvind Katrela, Managing Director, JCS Jewel Creations said, “JCS Jewel Creations is the first of its kind jewellery boutique, located in the heart of Chennai city. With decades of experience in crafting gold, diamond, platinum jewellery and silver articles, we have now forayed into the retail jewellery segment. We are happy to be working with IBD India as they have an impressive portfolio of work to their credit. Their keen understanding of the retail industry and creative edge will definitely add value to the brand.”
On winning the account, Jatin Bhatt, COO & Strategy Planning Director, IBD India said, “We are really excited about adding JCS Jewel Creations to our portfolio of prestigious lifestyle brands. Through research, analysis of competition, tactful marketing strategies and complementary creative solutions, we at IBD are committed to creating a unique identity for JCS. Our 360-degree communication plan will help JCS gain a quick and strong presence in the cluttered retail jewellery segment.”