i-mint, past of Loyalty Solutions & Research Pvt Ltd and said to be India’s largest coalition loyalty program, has appointed three new marketing and advertising agencies to help the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.
The Mudra Group has been appointed to drive i-mint’s ATL (above the line) advertisements. Additionally, Rediffusion-Wunderman, which provides total integrated marketing solutions in India and Asia Pacific regions, has been appointed for i-mint’s BTL (below the line) advertisement push. Dentsu, offering optimised solutions and strategies for the planning and implementation of marketing communication strategies, has been appointed as i-mint’s media agency.
These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.
Commenting on the development, Vijay Bobba, MD and CEO, i-mint, said, “We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience. Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”
The i-mint multi partner program has become India’s largest coalition loyalty program since its launch in June 2006. i-mint’s partner portfolio includes hundreds of well-known partner brands and companies throughout India. These include ICICI Bank, petrol service station chain HPCL, Air India, and MakeMyTrip.com. Over 10 million members currently use the scheme and enjoy i-mint benefits. Sales made using i-mint cards totalled $2.8 billion in 2009.