Evolve Brands has been assigned the mandate for managing an exclusive interior designer CRM programme for Hunter Douglas India (HDI). The exclusive club of select interior designers will be chosen by invitation only. This platform is being christened as ‘Hunter Douglas Designers Club’.
On awarding this mandate to Evolve Brands, PK Sundaramoorthy, Managing Director, HDI said, “Interior designers being a strong influencer and affinity group for Hunter Douglas, it was imperative for us to take an initiative in this direction to bond our relationships so that the benefits of new products and services can reach the end customer quickly and efficiently. Evolve helped us weave a complete strategy to fast forward this.
Harish Motwani, Founder-Director & COO, Evolve Brands remarked that this win is a significant step in the direction of innovating and managing a different league of captive relationship programmes. He added, “The traditional partnership between manufacturers and influencing channels is marching steadily toward a rebirth. The market’s consolidation, emergence of new channels, difficulty in differentiating products, and market share battles ultimately drive efficiency gains and an effective ROI.”
For the record, Hunter Douglas India is the 100 per cent subsidiary of Hunter Douglas NV, headquartered in Rotterdam, Netherlands. The company is in the business of manufacturing luxury window covering products.