Hungama Digital, part of Hungama Digital Media Entertainment has won the social media mandate for Microsoft India’s corporate brand.
Hungama Digital will manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative medium on digital media. The account has moved from Quasar to Hungama.
Commenting on Hungama Digital’s appointment, Meenu Handa, Director – Corporate Communications, Microsoft India said, “Over the last few years, we have invested significantly in social media and it is today a substantial part of our media mix. To take our social media platforms to the next level of growth, we were looking for a creative and experienced team to support us. We have found a passionate and engaged team in Hungama Digital.”
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media – MSN India, Windows Azure and Microsoft Office.
Speaking on the winning the account, Siddhartha Roy, COO, Hungama Digital Media said, “With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft’s corporate image on the social platform.”
“The team also brings to the table over 13 years of digital marketing experience – over the internet, mobile, and other connected platform, that have resulted in award-winning campaigns over the years. We are extremely excited about the business and look forward to a long sustainable relationship with Microsoft India,” he added.
Currently, Microsoft’s corporate social channels in India include Twitter, Facebook and YouTube.