Top Story

e4m_logo.png

Home >> Account Movement >> Article

Hungama wins Microsoft’s social media mandate

06-June-2012
Font Size   16
Share
Hungama wins Microsoft’s social media mandate

Hungama Digital, part of Hungama Digital Media Entertainment has won the social media mandate for Microsoft India’s corporate brand.

Hungama Digital will manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative medium on digital media. The account has moved from Quasar to Hungama.

Commenting on Hungama Digital’s appointment, Meenu Handa, Director – Corporate Communications, Microsoft India said, “Over the last few years, we have invested significantly in social media and it is today a substantial part of our media mix. To take our social media platforms to the next level of growth, we were looking for a creative and experienced team to support us. We have found a passionate and engaged team in Hungama Digital.”

Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media – MSN India, Windows Azure and Microsoft Office.

Speaking on the winning the account, Siddhartha Roy, COO, Hungama Digital Media said, “With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft’s corporate image on the social platform.”

“The team also brings to the table over 13 years of digital marketing experience – over the internet, mobile, and other connected platform, that have resulted in award-winning campaigns over the years. We are extremely excited about the business and look forward to a long sustainable relationship with Microsoft India,” he added.

Currently, Microsoft’s corporate social channels in India include Twitter, Facebook and YouTube.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world