Top Story


Home >> Account Movement >> Article

HUL awards its Magnum Ice Cream business to BBH India

Font Size   16
HUL awards its Magnum Ice Cream business to BBH India

Following a multi-agency pitch, Hindustan Unilever has awarded the creative mandate for its ice cream brand Magnum in India to BBH India. Magnum Ice Cream, which is available in more than 35 countries across the globe, is now launching in India.

BBH India will be in-charge of creating India-specific communication/ activation platforms for Magnum based on its global communication mix. This includes extensive work on engagement platforms that includes social media and retail touch points.

On awarding the business to BBH India, Sapan Sharma, General Manager - Ice cream HUL said, “We are excited to have BBH working on one of our most important launches this year. They are a young and energetic team, with some great creative work to showcase, and I expect them to create similar magic on Magnum.”

Commenting on the win, Subhash Kamath, CEO and Managing Partner, BBH India said, “It was one of the more exciting pitches to win. Magnum is an awesome ice cream, one of the best I’ve tasted. We’re really looking forward to help promote it and make it a success in India.”

On the pitch, Russell Barrett, CCO and Managing Partner, BBH added, “Pitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand; looking to engage with audiences and that is something we are very keen to do more of as a creative company. And then, it’s the world’s best ice cream, so product sampling is obviously a must that we will approach with tremendous dedication.”

BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, Romedy Now, Movies Now and World Gold Council, amongst many others.

Tags Hindustan Unilever Magnum Ice Cream BBH India Sapan Sharma Subhash Kamath

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...