Following a multi-agency pitch, telecom solutions provider Huawei Telecommunications (India) Co Pvt Ltd has appointed Mudra Communications as its creative partner. The pitch was reportedly called in June 2010 and the agencies in the fray included Lowe Lintas, Ogilvy India, TBWA, Bates 141, Saatchi & Saatchi, PerceptH and Mudra, among others.
Though no official confirmation was forthcoming, an industry source close to the development has confirmed the win to exchange4media.
Mudra will be handling the creative duties, which include a campaign to support the launch of Huawei’s new mobile phone range and creating a unique positioning. The ad spend on the business could not be ascertained, but according to an industry source, the marketing investment for Huawei is estimated to be Rs 200 crore over the next two years.
As for the decision going in favour of Mudra, it is understood that the agency had a better integrated offering and understanding of the Indian market.
Through continuous customer-centric innovation, Huawei has established end-to-end advantages in telecom network infrastructure, application & software, professional services and devices. The company had launched its mobile phones in Delhi in July-end 2010.