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H&R Block appoints Onads as mktg and comm agency

11-April-2012
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H&R Block appoints Onads as mktg and comm agency

H&R Block, a player in assisted tax preparation and return filing, has appointed Onads Communications as marketing and communications agency for its India launch, post a multi-agency pitch.

The timing of the launch is strategic as H&R Block wants to capitalise on this year’s ‘Indian tax season’ which is essentially April to July for individual tax return filers.

H&R Block had invited ad agencies in Mumbai with the objective of finding a marketing and communications partner that would understand the business it is in, evaluate the implications for the Indian market, and suggest strategic and creative solutions to build the brand in India.

Jignesh Maniar, Founder, Onads said, “We are thrilled to be selected as the marketing partner by H&R Block. The marketing launch plan is finalised and Onads is going to partner meticulously and diligently to build a strong foundation for H&R Block in India.”

Onads came up with a fresh and friendly identity for the brand, followed by a clear road-map for the brand in India. The challenge was to deliver on the global brand value of a firmly established brand in USA, Canada, Australia and now in Brazil, but completely localise intent and personality, shared a company release.

Rohan Parikh, MD, H&R Block India said, “We, at H&R Block, are delighted to have a passionate and resourceful marketing partner in Onads. We were impressed by its thorough attention to micro and macro objectives and ‘real-world’ solutions approach. We are very optimistic about India and look forward to bringing ease and accuracy to individual, small business and self employed tax filing in India.”

H&R Block has over 25 million customers across the world. It has launched in India to help individuals, small businesses and self employed professionals file their income tax, apart from offering services such as previous year’s tax review, year-round consultancy, record keeping and scrutiny support.

H&R Block will be initially present in Bangalore and Pune, but it plans to have 30 outlets in six cities next year and open up to 500 outlets across the country by 2017.

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