Top Story

e4m_logo.png

Home >> Account Movement >> Article

HDFC Credila ropes in Xebec for its creative duties

05-March-2011
Font Size   16
HDFC Credila ropes in Xebec for its creative duties

Xebec has bagged the creative duties of HDFC Credila. Credila is a subsidiary of HDFC Ltd and offers education loans to students. There was no formal pitch for the business and Xebec bagged it on the basis of its credentials and past performance for Credila’s online campaign. It is learnt that the size of the business is close to Rs 10 crore.

“This is a really exciting and challenging category to work on and HDFC Credila is one of the leading brands in this sector. We being their brand partner now, will try to strengthen their current position in the market by developing distinctive and simple communication,” said Anil Bhat, Executive Director, Xebec.

The agency has recently bagged the business for the Income Tax Department, Taurus Mutual Funds and Travelocity.
 

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India