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HDFC Credila ropes in Xebec for its creative duties

05-March-2011
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HDFC Credila ropes in Xebec for its creative duties

Xebec has bagged the creative duties of HDFC Credila. Credila is a subsidiary of HDFC Ltd and offers education loans to students. There was no formal pitch for the business and Xebec bagged it on the basis of its credentials and past performance for Credila’s online campaign. It is learnt that the size of the business is close to Rs 10 crore.

“This is a really exciting and challenging category to work on and HDFC Credila is one of the leading brands in this sector. We being their brand partner now, will try to strengthen their current position in the market by developing distinctive and simple communication,” said Anil Bhat, Executive Director, Xebec.

The agency has recently bagged the business for the Income Tax Department, Taurus Mutual Funds and Travelocity.
 

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