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Havas Worldwide roped in as communication partner for Pepsi IPL 2014

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Havas Worldwide roped in as communication partner for Pepsi IPL 2014

Havas Worldwide begins the new year with a new win. Sony Max and Sony Six, the exclusive broadcasters of the Pepsi IPL, have appointed the agency as their communication partner for this year’s Pepsi IPL tournament.

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion and sustainability. The campaign is scheduled to break shortly.

Commenting on the win, Shavon Barua, President - West and South, Havas Worldwide India said, “We are delighted about this win. It comes at the beginning of the year, giving the agency a kickstart to 2014. Our endeavour is to keep the engagement high on Pepsi IPL by delivering humour and entertainment with a pinch of madness.”

Last year, Havas Worldwide had delivered the ‘IPL in Hindi’ campaign for Sony Six.

Neeraj Vyas, EVP and Business Head, Max added here, “IPL being a household name, there is a very strong legacy attached to it and with Havas Worldwide coming on board I’m sure they will live up to the zeal and vigour that the tournament requires. I am confident, Havas will only raise the bar higher with a campaign which will engage and excite the entire nation.”

Commenting on the association, Vaishali Sharma, VP – Marketing, Max said, “The entire nation looks forward to the IPL campaign just as much as the cricket matches and I am sure, our partners, Havas Worldwide, will do an excellent job of getting the entire nation up and grooving through the season. We look forward to working on some out of the box ideas with Havas WorldWide and hope to create a sizzling new campaign.”

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