Close on the heels of retaining the MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) - the first professional Kabaddi League of the world. The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore.
World Kabaddi League is an initiative to uplift the level of Kabaddi by professionalising the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.
Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organisation looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”
Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”
“WKL is a great brand with a huge potential. This win is another feather in our cap proving that Havas Media is the ‘go to’ agency for integrated media. We will provide meaningful solutions to achieve WKL’s goals and look forward to a long business relationship,” said Mohit Joshi, Managing Director, Havas Media India.
Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO Mobile.