Top Story

e4m_logo.png

Home >> Account Movement >> Article

Havas Media India wins integrated media business of World Kabaddi League

06-September-2014
Font Size   16
Share
Havas Media India wins integrated media business of World Kabaddi League

Close on the heels of retaining the MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) - the first professional Kabaddi League of the world. The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore.

World Kabaddi League is an initiative to uplift the level of Kabaddi by professionalising the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.

Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organisation looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

“WKL is a great brand with a huge potential. This win is another feather in our cap proving that Havas Media is the ‘go to’ agency for integrated media. We will provide meaningful solutions to achieve WKL’s goals and look forward to a long business relationship,” said Mohit Joshi, Managing Director, Havas Media India.

Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO Mobile.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.