Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India. The account is estimated to be upwards of Rs 50 crore annually.
Speaking on the appointment, Sandeep Sharma, Co-Founder, Yepme.com said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions such as Mobext to handle mobile advertising, which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”
On winning the account, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We have just completed a successful year, and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”
“Yepme.com being the first win of the year is always special. We will continue with our effort to deliver value to our existing clients and keep growing the new business organisation,” added Mohit Joshi, Managing Director, Havas Media India.
In December 2012, Forbes India magazine had ranked Yepme.com as one of the top five start-ups to watch out for. In February 2014, Stylophane ranked fashion brands across the world on social index, where Yepme ranked 19th worldwide.