Havas Media has won the media mandate for Shaadi following a multi-agency pitch. The account will be handled by the agency’s Mumbai office.
Speaking on the appointment, Gourav Rakshit, Chief Operating Officer, Shaadi said, “Shaadi is a pioneer in the online matrimonial space and is unanimously recognised as the world largest online matrimonial service. We were seeking a partner who not just understood what we do and how we do it, but also why we do it. In Havas Media we found a partner who reciprocated our needs with efficient ideas that positively reflect their understanding of the category and the brand. We believe they will significantly contribute to the growth of the brand in the future.”
On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia explained, “It is our endeavour to bring customised business solutions to our client brands and category taking from a deep understanding of people insights and analysis coupled with innovation. We are glad Shaadi thinks the same of us and look forward to working on the account.”
“It has been an interesting year so far with a series of wins and Havas is indeed geared for the future of brand challenges to deliver insightful and meaningful brand solutions,” added Mohit Joshi, Managing Director, Havas Media India.