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Gufic Biosciences awards media biz to MPG India

07-September-2011
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Gufic Biosciences awards media biz to MPG India

MPG India has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products.

GBSL operates across many categories in India including pharmaceutical and personal hygiene. The company’s key consumer brands are Roll-on, Shapers and Stretchnil. MPG’s appointment will extend through all its key brands including soon-to-be launched brand Relieve and Relax.

Anil Kamath, Vice President, Marketing and Sales at GBSL, said, “The team at MPG showed a thorough understanding of the categories that we operate across. Given the nature of the brands and the high clutter in the space, it is not always easy to come up with innovative solutions, but MPG team did just that.”

Nirmalya Biswas, Sr. Product Manager added, “We are looking forward to working with MPG to provide effective ideas for GSBL's consumer brands.”

Anita Nayyar, CEO of Havas Media, India said, “It is a great opportunity for MPG to be associated with Gufic. The personal hygiene industry is on an upswing given the consumer is getting more and more concerned and conscious both about health and hygiene. We are confident our product offering will add value to the business and our knowledge in the category will get enriched by working with Gufic.”

Kunal Jamuar, Executive Director West, MPG India, said, “We are delighted to be working with GBSL. They not only have a portfolio of well-known brands but also have a great vision on how to take them forward. We are hoping to do some interesting work around these brands and set new trends with disruptive thinking.”

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