PHD India, part of Omnicom Media Group, has bagged the digital media planning and buying business for GSK’s Horlicks and all Horlicks variants, effective immediately.
PHD won the competitive pitch following the decision to consolidate all of Horlicks’ digital business into one media partner earlier this year.
Commenting on the win, Jyoti Bansal, Managing Director, PHD India said, “India is a major market for GSK’s Horlicks brand, a brand with distinct geographical strengths. Our global online planning system, ‘Source’, played a significant role in demonstrating how we can help them analyse results market by market and ultimately conclude which digital media is most suited to each market to give the most effective results. We are delighted to be appointed to the business.”
PHD, officially launched in India in September last year, handles clients such as Hindustan Unilever, HP, HTC, SC Johnson, Hyatt, and ANZ, out of its offices in Mumbai and Delhi.
The PHD network handles GSK’s global category planning since September 2013 and Unilever’s global communications planning business, having won the account in October 2012.