Greenlam, the flagship laminate brand for Greenply Industries, has appointed ZenithOptimedia as its media planning and buying agency, and McCann Erickson as it creative agency. Industry sources peg the account size to be Rs 5 crore.
For the record, Alliance Advertising handles the media planning and buying mandate for Greenply Industries. Manish Kakkar, Brand Manager, Greenlam confirmed the development to exchange4media. He further informed that the pitch was called in August 2010.
Navin Khemka, Senior VP, ZenithOptimedia, said, “We are very excited to work on this category. Our focus would be on an integrated approach across effective media options rather than only traditional media of TV and print. We aim to do many firsts in this category.”
Greenlam is the brand of laminates in Asia. The brand is also present in more than 50 countries such as USA, Singapore, Hong Kong and UAE and many more.