Top Story


Home >> Account Movement >> Article

Greenlam appoints ZenithOptimedia and McCann Erickson for its media & creative biz

Font Size   16
Greenlam appoints ZenithOptimedia and McCann Erickson for its media & creative biz

Greenlam, the flagship laminate brand for Greenply Industries, has appointed ZenithOptimedia as its media planning and buying agency, and McCann Erickson as it creative agency. Industry sources peg the account size to be Rs 5 crore.

For the record, Alliance Advertising handles the media planning and buying mandate for Greenply Industries. Manish Kakkar, Brand Manager, Greenlam confirmed the development to exchange4media. He further informed that the pitch was called in August 2010.

Navin Khemka, Senior VP, ZenithOptimedia, said, “We are very excited to work on this category. Our focus would be on an integrated approach across effective media options rather than only traditional media of TV and print. We aim to do many firsts in this category.”

Greenlam is the brand of laminates in Asia. The brand is also present in more than 50 countries such as USA, Singapore, Hong Kong and UAE and many more.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...