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Font Size   16 awards creative duties to JWT, the online travel site, has awarded its creative duties to JWT Delhi. Highly placed sources have confirmed the news to exchange4media; however, no official confirmation was received at the time of filing the report.

Recently, the travel booking site had appointed ITSA as its creative agency. It released a campaign with the central theme of ' hain na' addressing the various offerings of the website. Earlier launched short animation-based TVCs addressing the various benefits such as cheap air and bus tickets, holiday packages and hotel bookings.

This was a very tough year for many agencies as they have lost clients and are facing challenges on their current clients. But it’s a sigh of relief to add a client towards the end of the year for JWT. Though it is a drop in the ocean, but towards the end of the year every drop counts. It is certainly a fresh start for the coming year for JWT. is a part of the Ibibo Group, which is a subsidiary of South African media conglomerate Naspers. The key portfolio organisations of the group are (Online Travel); (Online Marketplace); (Online Payments), (Auto Classifieds) and redBus (Online Bus ticketing).


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