Top Story

e4m_logo.png

Home >> Account Movement >> Article

GE Healthcare scouts for creative partner

21-October-2010
Font Size   16
Share
GE Healthcare scouts for creative partner

GE Healthcare, the company that provides transformational medical technologies and services is scouting for a creative partner. The company has plans to further build its brand in India. There is no incumbent agency. The pitch will take place out of the Bangalore market.

Industry sources have confirmed the pitch call, and few agencies have already begun conversations with the client.

It is understood that GE Healthcare has aggressive plans for India and wants to create a strong brand presence in the country. Being in the healthcare space, the company is on a lookout for a creative partner who also has a strong hold in the health division sector of advertising.

GE Healthcare is a part of the GE Technology Infrastructure, which is a unit of General Electric (GE). GE Healthcare has a range of products and services that include medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies.

 

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education