GE Healthcare, the company that provides transformational medical technologies and services is scouting for a creative partner. The company has plans to further build its brand in India. There is no incumbent agency. The pitch will take place out of the Bangalore market.
Industry sources have confirmed the pitch call, and few agencies have already begun conversations with the client.
It is understood that GE Healthcare has aggressive plans for India and wants to create a strong brand presence in the country. Being in the healthcare space, the company is on a lookout for a creative partner who also has a strong hold in the health division sector of advertising.
GE Healthcare is a part of the GE Technology Infrastructure, which is a unit of General Electric (GE). GE Healthcare has a range of products and services that include medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies.