Future Uday Communications, an agency founded by Arun Kapur earlier in 2011, is ending its first year on a positive note. After winning Polaris in July, the company has bagged the duties for clients like Globatt Batteries, Ansal API and IndiaMart in the last few months. The cumulative account size of the three businesses amounts to Rs 10 crore.
Talking to exchange4media about the new wins, Arun Kapur, Founder, Future Uday Communications, said, “It’s been just one year since Future Uday started and it’s been a great journey. We have recently bagged these three accounts and look forward to doing meaningful work on them in the coming year.”
Globatt Batteries comes from the house of Rahimafrooz Globatt Ltd, an international concern of Rahimafrooz that manufactures and delivers MF/SMF automotive batteries globally and is one of the larger battery operators in Asia. It is a leading business conglomerate from Bangladesh, having 56 years experience in battery manufacturing and distribution at home and abroad. The company is now setting up operations in India and slowly establishing its presence in the markets. Future Uday won this account post a multi-agency pitch that took place in Delhi.
Ansal API, a well-known name in the real estate sector in India, has also chosen Future Uday Communications to handle its creative duties as it gets into new township projects in Haryana and Uttar Pradesh.
One of the largest online players in the B2B marketplace – IndiaMart.com has also taken Future Uday on board for handling its creative mandate. The account was won after a multi-agency pitch. IndiaMart.com had launched its previous nationwide campaign in February 2010 across radio, Internet and print media. The spends that time were close to Rs 5 crore on the two-month long campaign that aimed at enabling bulk buyers and suppliers to find and discover right business partners across India and overseas. IndiaMart is now aggressive on capturing international buyers.
Future Uday will handle both creative and media duties for Globatt Batteries and Ansal API.
Prior to setting up Future Uday Communications, Arun Kapur ran Foresight Advertising for almost 20 years, handling accounts like Mayur Suitings, FujiFilm, Wing’s Pharmaceuticals’ Diclowin (popularly known for its ‘Hari panni waali goli’ commercial),Kufma and WinCold, Intex , Hero Motors, Malibu Town, and Rajdoot Paints ( later merged with Berger Paints), to name a few.