Top Story

e4m_logo.png

Home >> Account Movement >> Article

Future Group chooses M&C Saatchi for T24 Mobile

29-December-2011
Font Size   16
Future Group chooses M&C Saatchi for T24 Mobile

M&C Saatchi has bagged the creative duties of T24 Mobile, the GSM mobile service launched by Future Group jointly with Tata Teleservices Ltd and Tata Teleservices (Maharashtra) Ltd in 2010. The account will be handled by the agency’s Mumbai branch.

Account spends for the current year is estimated to be in the vicinity of Rs 25 crore. It is learnt that Mudra (now DDB Mudra) and M&C Saatchi had made it to the final stages of the multi-agency pitch.

Confirming the news to exchange4media, Sandip Tarkas, Chief Executive Officer, Future Media and Future Telecom, Future Group, said, “We have chosen M&C Saatchi as our creative partners for the business. T24 Mobile is not a regular telecom services business. It is one of the world’s most unique programmes where we have loyalty programme associated with the services. And thus, the business needed special kind of understanding. With M&C Saatchi showcasing great understanding of various elements involved in the business, we have found right partners to take the brand ahead.”

For the record, T24 Mobile is a unique strategic alliance between Future Group and Tata Teleservices, bringing marketing concept of ‘Retailer-Telco Partnership’ for the first time ever to India. T24 offers innovative and first-of-its-kind value propositions like ‘Shop More, Talk More’ and ‘Talk More, Shop More’ to telecom customers in the country.

 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India