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FoxyMoron bags digital duties of Celkon Mobiles

16-September-2013
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FoxyMoron bags digital duties of Celkon Mobiles

Celkon has assigned its digital marketing duties to FoxyMoron. This mandate will be handled by the recently opened NCR branch of FoxyMoron. It includes the independent management of the mobile brand’s presence on social media platforms, including Facebook and Twitter.

In the recent past, Celkon Mobiles has concentrated its marketing efforts towards sponsoring cricket tournaments. With the shift to the digital platform, FoxyMoron conceptualised and recently executed the ‘Campus-O-Logy’ campaign, aimed at encouraging young college students to enjoy their time on campus with the newly launched Campus Series smartphones

On the decision of appointing FoxyMoron as its digital agency, Pradeep Yerraguntla, Head Digital Management, Celkon said, “We are happy to associate ourselves with FoxyMoron to drive all our digital communications objectives. The young, dynamic team brings extensive digital expertise that will help us meet our business needs. At the core of our marketing strategies is the need for a detailed strategic and creative alliance to take Celkon Mobiles to the highest level.”

Akshay Gurnani, Business Head – North, FoxyMoron said, “This is a great opportunity for us to work with a brand that has a strong foot hold in the Mobile phones industry. The mobile range on offer by Celkon is a perfect combination of fashion and purpose. Our aim will be to leverage their innovative products to build conversations with young consumers as they enjoy experimenting with exciting innovative technology products. The Campus-O-Logy campaign will look to convert regular mobile users to evangelists of the Campus series by Celkon Mobile.”

FoxyMoron handles clients such as L’Oreal India Group (Maybelline New York, Garnier, L’Oreal Paris, Kerastase), AXN India, McVitie’s India, Castrol India, Rajasthan Royals, SAB Miller (Foster’s, Miller High Life, Knock Out), WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes) and FCUK, among others.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.