Following its plans to expand and launch seven new channels for the Indian market, Fox International has decided to have an additional creative partner on board to support its way ahead. Taproot India, the current agency, continues to be on board for the network in the Asian market.
The need for an additional creative agency was felt to support Fox International’s plans to launch the new channels. While the new creative agency will serve the brands solely in India, Taproot India, the network’s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at the Asia level.
Speaking on this, Debarpita Banerjee, Vice President, Marketing and Communication, Fox International Channels, India, said, “Our association with Taproot has enabled us to execute innovative and effective campaigns for our channels, with a few more Promax Awards added to our list. As we gear up for 2011, while we have Taproot on board for other Asian markets, we are looking at adding a new creative partner to focus completely on the extended channel functions in the Indian market.”
Also commenting on the development, Agnello Dias, Co-founder and Chief Creative Officer, Taproot India, said, “National Geographic Channel continues to be one of our brands that provide an opportunity for interesting work. Going forward in 2011, we will focus on the challenges and effort priorities in the Asian market and continue to add value to the brand and support its growth objectives.”
As per an official communiqué, since National Geographic and Fox History & Entertainment are the prime focus, moving forward in the year 2011, the network will focus highly on additional initiatives from these two channels to keep up the momentum in India.