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Four Quarters wins Dainik Bhaskar biz

Four Quarters wins Dainik Bhaskar biz

Author | exchange4media News Service | Thursday, Jun 14,2012 8:47 PM

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Four Quarters wins Dainik Bhaskar biz

Four Quarters has bagged the mandate to handle the creative duties of dainikbhaskar.com, the online news portal owned by I Media Corp, the digital arm of Dainik Bhaskar Group.

Speaking on the win, Mrinal Dasgupta, Founder, Four Quarters said, “We intend to create noticeable ads and help the brand scale new heights.”

On choosing Four Quarters, Gyan Gupta, CEO, I Media Corp said, “We are extremely pleased with the creatives of Four Quarters; we find their approach very thorough and insightful. The right mixture of creativity and strategy in Mrinal’s work is so good that we didn’t hesitate in choosing them as our creative partner. We hope to move forward with lot of activities.”

Kaustuv Chatterji, Marketing Head, I Media Corp added here, “They understood our brand/product needs and could execute the same in a unique manner.”

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