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Fortis awards West Zone biz to Metal

Fortis awards West Zone biz to Metal

Author | Deepa Balasubramanian | Saturday, Nov 03,2012 10:10 PM

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Fortis awards West Zone biz to Metal

Metal Communications has won the brand and tactical marketing communications mandate of Fortis Healthcare’s West Zone, which comprises a chain of four hospitals in Mulund, Vashi, Mahim and Kalyan areas.

Commenting on the win, Ambarish Ray, Vice-President, Metal Communications, said, “We are very happy and privileged to be awarded the Fortis brand mandate. Fortis is one of the leading brands in best in class healthcare and the application of cutting edge technology for furtherance of our quality of life. We intend to apply our proprietary Breakthrough model for brand and business building to hopefully carve a larger and more relevant share of mind for the brand. Metal's approach has always been to partner clients at the business level. We seek to be a part of business problems instead of marketing briefs alone.”

Gaurav Soi, General Manager & Branch Head, Metal Communications, added here, “Fortis is one of the leading brands in healthcare. We are extremely excited to partner with Fortis. It is going to be an exciting journey in developing brand strategies and communication across mediums to help take the Fortis brand to the next level.”

Metal is an independent advertising company with offices in Mumbai and New Delhi. Some of key wins for Metal includes Cox & Kings, STAR, Berkshire Insurance and Signet. Some of the key project deliveries have been for clients such as Marico, Axis Mutual Fund, Reliance Mutual and AMFI.

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