Top Story


Home >> Account Movement >> Article

Fortis awards West Zone biz to Metal

Font Size   16
Fortis awards West Zone biz to Metal

Metal Communications has won the brand and tactical marketing communications mandate of Fortis Healthcare’s West Zone, which comprises a chain of four hospitals in Mulund, Vashi, Mahim and Kalyan areas.

Commenting on the win, Ambarish Ray, Vice-President, Metal Communications, said, “We are very happy and privileged to be awarded the Fortis brand mandate. Fortis is one of the leading brands in best in class healthcare and the application of cutting edge technology for furtherance of our quality of life. We intend to apply our proprietary Breakthrough model for brand and business building to hopefully carve a larger and more relevant share of mind for the brand. Metal's approach has always been to partner clients at the business level. We seek to be a part of business problems instead of marketing briefs alone.”

Gaurav Soi, General Manager & Branch Head, Metal Communications, added here, “Fortis is one of the leading brands in healthcare. We are extremely excited to partner with Fortis. It is going to be an exciting journey in developing brand strategies and communication across mediums to help take the Fortis brand to the next level.”

Metal is an independent advertising company with offices in Mumbai and New Delhi. Some of key wins for Metal includes Cox & Kings, STAR, Berkshire Insurance and Signet. Some of the key project deliveries have been for clients such as Marico, Axis Mutual Fund, Reliance Mutual and AMFI.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...