OMD India has added three new businesses to its kitty. The agency has bagged Cleartrip.com and SAH Petroleum businesses following multi-agency pitches. The agency has also added the media mandate of Paramount Farms. This is the first time Paramount Farms has appointed a media agency.
OMD officials have confirmed the development to exchange4media, but did not divulge any further details. It is understood that SAH Petroleum moves from ZenithOptimedia.
Meanwhile, OMD’s digital arm too has been active. OMD Digital has added a slew of new businesses that includes the digital mandate for Monster.com, Dr Batra’s, Royal Sundaram and Indiainfoline.com.
Sources peg the combined account size of the media AoRs and digital wins to be in the vicinity of Rs 70-75 crore.