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Flashed Yesterday: RK Swamy BBDO wins creative mandate for NOMARKS

15-November-2011
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Flashed Yesterday: RK Swamy BBDO wins creative mandate for NOMARKS

RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win and the agency bagged the mandate based on the strength of its insights of the Indian youth.

RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’, based on the extensive research done by the agency. The first TVC is currently on air, while a print campaign is also underway. This campaign revolves around the lives of teenagers and their freedom of choice.

Sunil Kukreti, Senior Partner, RK Swamy BBDO, elaborated, “Targeting teens is a very exciting prospect as they are a unique consumer in many ways. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360 degrees.”

He further said, “Targeting teens is a very exciting prospect as they are a unique consumer in many ways. They have their freedom, which helps them make their own decisions and hence, the campaign ‘Teenocracy’. The product concept itself is so powerful and we have developed an equally persuasive and exciting communication programme across 360 degrees. We have targeted TVC, print, digital, outdoor and also websites for our campaign.”

NOMARKS from Ozone Ayurvedics is known for its marks removal properties and is one of the leading brands in the skin care category. It is now making its foray into the women’s beauty care segment with its age specific products like NOMARKS Youth and NoMarks 25+.

 

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