Top Story

e4m_logo.png

Home >> Account Movement >> Article

Flashed Yesterday: Novartis set to move to MediaVest in India

01-March-2012
Font Size   16
Share
Flashed Yesterday: Novartis set to move to MediaVest in India

Novartis, that had consolidated its media duties with Starcom MediaVest Group in December 2011, is finally set to move the business in India as well.

It is understood that from April 1, 2012, MediaVest Worldwide’s India operations will begin work on the business. The account size in India is pegged in the vicinity of Rs 20 crore. The incumbent on the business is MEC.

Globally, the development was preceded by a competitive pitch.

Novartis adds to MediaVest’s wins including the likes of Pix and Supermax amongst others in the last few months.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’