Havas Media has retained the global Air France account following a competitive pitch with VivaKi that commenced in the second half of 2011.
MPG, the largest media network under Havas Media, will support the win. It will manage the Air France account out of the French hub.
“On behalf of the whole team, I would like to thank Air France for renewing its confidence in Havas for the fourth time, thereby continuing the relationship that has been in place since 1992,” said Pascal Dasseux, COO, Havas Media France, while commenting on the collaboration.
As the global Agency of Record (AoR), MPG and Havas Digital, the umbrella holding company that manages all Havas Media's interactive companies, will handle both the online and offline media responsibilities for the airline in all 54 Air France markets.
In addition to this, Havas regained digital markets throughout Asia that had previously been managed by VivaKi. This includes China, Hong Kong, India, Malaysia, Vietnam, Singapore and Philippines.
Havas Media seeks to bring to Air France real-time solutions through its widely interlinked network, Havas Digital. All Havas Media agencies will collaborate more closely and efficiently using their proprietary Flightdeck tool as well as the management and optimisation of paid, owned and earned media.