Lintas Initiative Media has been assigned the duties of Crazeal following a keenly fought out pitch between five agencies. The size of the account is pegged at Rs 25 crore
Crazeal is the India Unit of GroupOn Inc, a global leader in group-buying with presence in over 45 countries and more than 120 million subscribers.
On winning the account, Raghav Subramanian, COO, Lintas Initiative Media, “Our aggressive, efficient, hard hitting, launch strategy, for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from.”
“I’m always happy with a win,” said Sudha Natrajan, CEO, Lintas Initiative Media, on the win. “It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great, in achieving this,” she added.