Top Story

e4m_logo.png

Home >> Account Movement >> Article

Flashed Earlier: Lintas Initiative Media wins media duties of Crazeal

05-March-2012
Font Size   16
Share
Flashed Earlier: Lintas Initiative Media wins media duties of Crazeal

Lintas Initiative Media has been assigned the duties of Crazeal following a keenly fought out pitch between five agencies. The size of the account is pegged at Rs 25 crore

Crazeal is the India Unit of GroupOn Inc, a global leader in group-buying with presence in over 45 countries and more than 120 million subscribers.
 

On winning the account, Raghav Subramanian, COO, Lintas Initiative Media, “Our aggressive, efficient, hard hitting, launch strategy, for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from.”

“I’m always happy with a win,” said Sudha Natrajan, CEO, Lintas Initiative Media, on the win. “It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great, in achieving this,” she added.

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...