Post a multi-agency pitch, online home store FabFurnish.com has appointed Bang in the Middle as its communication partner. The agency has started work on creating conversation around the brand, leveraging both online and offline communication media.
Vaibhav Aggarwal, Co-Founder, Fabfurnish.com said, “We are poised for the next phase of growth. Till now, we have been very successful in building a wide consumer base for ourselves. Today, we are the largest player in this space. And, in due course we want to become even larger. Our new communication will ensure that we become an even stronger leader in the furniture and furnishings market.”
Commenting on the win, Naresh Gupta, Managing Partner, Bang in the Middle said, “FabFurnish is a great brand to be associated with. Our understanding and expertise across digital and mainstream medium is what helped us win the mandate. FabFurnish.com is a very challenging brief. Our new work will make the brand stronger.”