Eye-Q, an eye care hospital chain founded and run by a group of former IIM Ahmedabad graduates and eye specialists, has entrusted its comprehensive media planning and buying duties to Carat Media. It is learnt that Eye-Q is planning sizeable investments on the media front and a high profile media campaign worth over Rs 15 crore and conceptualised by Carat Media is taking shape.
Set up in 2007, Eye-Q today has 15 hospitals running in North India. There are plans to set up nearly 100 such centres in Tier II towns of India over the next four years to offer quality technology-based eye care facilities at reasonable prices in smaller cities and towns of India.
Confirming the development, Rajat Goel, CEO, Eye-Q, said that the Eye-Q brand was now mature enough to take the next step forward and present itself as a paragon of excellence in the field of eye care. “Eye-Q is increasingly becoming synonymous with advanced eye care at easy prices and our track record remains unmatched. We shall ensure that with our new communications approach, which will be combined with greater market spread, our patients and prospects will get to see the real Eye-Q difference,” he added.
Commenting on the new win, Vidhu Sagar, Senior VP Carat Media, said, “Carat is proud to be chosen by Eye-Q as their media partner. We will be partnering Eye-Q in the media communications management exercise holistically - so we will manage the entire set of media responsibilities encompassing planning, buying and execution. And of course, we shall endeavour to do this with the help of all pertinent media platforms - including print, digital, OOH as well as activation.”