Express Avenue Mall, a strategic venture of Express Infrastructure Pvt Ltd and a 100 per cent subsidiary of Express Newspapers Pvt Ltd, is in the process of finalising its creative agency.
Confirming the news to exchange4media, Dheeraj Dogra, Chief Marketing Officer, Express Infrastructure, said that several agencies were in the fray for the business. The company has already shortlisted a few creative agencies and will finalise on one of them soon.
Express Avenue is a dynamic mix of shopping, business and leisure. The Chennai-based mall hosts over 1 million square feet of shopping space besides a world-class business chamber and a 40-room boutique hotel.
Located on Club House Road, off Anna Salai, Express Avenue has been the lifeline of Chennai city. The mall aimed to be the country’s largest mixed-use project in Chennai’s Central Business District (CBD), according to Dogra, and was expected to become the premier retail destination in Chennai.
Kavita Singhania (grand-daughter of the late Ramanath Goenka) is Managing Director of Express Infrastructure Pvt Ltd.