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Everything Goes! Comm bags Growel’s 101 Mall account

08-July-2011
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Everything Goes! Comm bags Growel’s 101 Mall account

Everything Goes! Communications, an experiential marketing agency, has bagged the creative duties of Growel’s 101 Mall in Kandivali, Mumbai.

The agency won the account based on their long and vast experience in the space of retail experiential communication. Everything Goes! Communications will be responsible for the creative communication strategy for the various needs of the mall across different media forms, including ATL, BTL and OOH.

Commenting on the tie up, Santosh Pandey, Vice President, Growel’s 101 Mall, said, “We believe Everything Goes! Communications is well versed with the operational and marketing issues of malls as they have proved from time to time. We are confident that they will understand the essence of our brand and will correctly and precisely communicate that with our target audience to help build a connect. Growel’s 101 Mall looks forward to working as a team with EG! Comm to roll out its communication drive.”

Commenting on the win, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications, said, “We are the only new age agency which understands malls and their unique needs. EG! Comm dons its experiential marketing hat to be able to conceptualise advertising, brand and activations solutions to meet the many challenges of a mall. We will be working closely with the mall team to create a distinctive creative plan for the mall.”

EG! Comm will develop creative communication forms for promotions and brand communications for the various services and marketing initiatives of Growel’s 101 Mall both on an annual basis and periodically.

“Every client brings with it its unique challenges and in an over populated retail space, Growel’s 101 Mall offers a challenge to be able to win its space in the consumer’s mind,” explained Dewan. He further said, “Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty.”

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