Close on the heels of bagging Augere’s Wireless Broadband business in India, Everest Brand Solutions has now added Kotak’s Mutual Fund business to its kitty. No pitch calls preceded the account win. The company awarded the business to the agency based on the strategy and creative work presented by them.
As Dhunji S Wadia, President, Everest Brand Solutions put it, “We welcome Kotak Mutual Funds to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognising what we bring to the table. It's a huge vote of confidence for our way of working. This is a significant win for us.”
Wadia further said, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”
Rahul Jauhari, NCD, Everest, added here, “Our point of view on what Kotak Mutual funds should do given the turbulent times in the market found favor with the Kotak team. And of course the vibes between our teams were great. It's an exciting category as well. We look forward to a long and fruitful relationship.”
Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then the agency has been in a ‘transformational’ mode, adding businesses like Danone B:lue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband, among others, to its kitty.