In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
Commenting on the win, Swapan Seth, CEO, Equus Red Cell, said, “This is a hugely inspiring domain to work in and the company plans are engaging to say the very least. They will bring a paradigm shift in the way the category is perceived and interacted with. We will inject customer delight into a domain that hasn't demanded it so far. The company is a game changer and we are truly happy to partner it in what we see as a blue ocean game.”
He added, “The communication for the brand will center on the innovation and inventive communication.”