Top Story


Home >> Account Movement >> Article

Equus Red Cell adds Travel Masters India Corp account to its kitty

Font Size   16
Equus Red Cell adds Travel Masters India Corp account to its kitty

Equus Red Cell Mumbai has recently won the creative duties of Travel Masters India Corporation (TMIC), a brand of Travel Masters India. Equus will also be responsible for formulating the marketing strategies for the brand.

The size of the business couldn’t be ascertained at the time of filing the report. There’s no incumbent agency as it’s the first time that the client has hired an ad agency.

Confirming the win, Swapan Seth, CEO, Equus Red Cell, said, “It’s a top-of-the-line travel brand with tremendous expertise. The work that won us the business smacks of certain sophistication, as does the brand. So, there is a meeting of minds, and not just a culmination of contracts.”

Rahul Sarkar, Vice President & Branch Head, Equus Red Cell Mumbai, added here, “Over the past few months, the most exciting win has been that of the TMIC business. It is a brand that we always wanted to work on and now that we have the opportunity, we will give it our best.”

Speaking on the reason why Equus was chosen as the creative agency, Jaiprakash Rengarajan, Head of Marketing, TMIC, said, “After reviewing various agencies, we felt that Equus not only provided the most creative output, but it was in tune with our sensibilities and understood what our brand is trying to do. Let’s just say that Equus turned out to be most-suited to our needs.”

“Equus has had a historical perspective in understanding the travel business with our cross-category experience over hospitality and airlines. We believe TMIC will gain from our experience in creating communication that will compete directly with the big lads. It is perfect for us and fits in with our challenger personality,” Seth added.

TMIC was born from Travel Masters, an organisation that over 20 years has established itself as a total travel management corporation, with a turnover of Rs 80 crore and a complete range of travel solutions. Travel Masters was later rechristened TMI and has now explored new business boundaries under the brand name TMIC. From film production to specialty tours, and from custom-made holidays to MICE tours and family holidays, TMIC provides a whole range of services.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...