Eleven Brandworks has been assigned the creative mandate for Tata Mutual Fund. The agency won the account in a multi-agency pitch held earlier this month, where it was pitted against the incumbent agency Quadrant Communications and Salt, among others. Concept Communications is the media agency on the account.
On winning the business, Sampada Chaudhari, COO, Eleven Brandworks, said, “It’s a great honour for Eleven Brandworks to partner with Tata Mutual Fund and we look forward to doing some really interesting work.”
Prateek Bhardwaj, Founder-Director, Eleven Brandworks, added here, “The win is a bit sweeter for me personally because I have always been a big fan of the Tata Group and the way it operates its businesses. To have to go through various levels of the pitch process and to have marketing legends appreciate our way of thinking is a big morale-booster for a young agency like ours.”
“Getting to work on a Tata brand is great opportunity for any agency,” said Puneet Kapoor, Founder-Director, Eleven Brandworks. “Financial advertising has a tendency of becoming dull and cliche and add to that the big clutter of similar-looking ads out there. Against such a backdrop, it is a great challenge for us to create some memorable ideas that stand out rather than blend in,” he added.
Eleven Brandworks is a full-service advertising agency based out of Mumbai and Gurgaon. Founded over two years ago by Prateek Bhardwaj and Puneet Kapoor, its current set of clients includes Bloomberg UTV, Archies, Hallmark, Brand Capital, Yehbhi.com, Homex, Imagine TV, Bigshoebaazaar, and MAAC, among others.