Top Story

e4m_logo.png

Home >> Account Movement >> Article

Eleven Brandworks bags Homeshop18 biz

23-October-2012
Font Size   16
Share
Eleven Brandworks bags Homeshop18 biz

Following a multi-agency pitch, initiated in the Nation Capital in August and which witnessed participation from top agencies, Eleven Brandworks has bagged the creative mandate of Homeshop18, the home shopping channel from Network18. Eleven Brandworks has been entrusted with the duty of building and establishing a strong Homeshop18 brand across TV, web and mobile.

Commenting on the win, Prateek Bhardwaj, Founder & Director, Eleven Brandworks, said, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too.”

On awarding the business to Eleven Brandworks, Rashmi Berry, CMO, Homeshop18, said, “Eleven Brandworks displayed the right combination of creativity and agility, both critical in the highly competitive and cluttered e-commerce space. We look forward to building a compelling and differentiated brand with them.”

Founded more than three years ago by Prateek Bhardwaj, former Creative Director, McCann-Erickson, Eleven Brandworks is based in Mumbai and Gurgaon. The agency’s client list includes Tata Mutual Fund, Times Group, Big FM, Archies, NDTV Goodtimes, Sportsfit and Star Plus, among others.

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education