Top Story

e4m_logo.png

Home >> Account Movement >> Article

Eleven Brandworks assigned creative duties of India TV

01-July-2013
Font Size   16
Share
Eleven Brandworks assigned creative duties of India TV

Hindi news channel India TV has awarded its creative mandate to Eleven Brandworks following a multi-round and multi-agency pitch process initiated in April this year.

Commenting on the development, Ritu Dhawan, MD & CEO, India TV said, “Political reporting is gaining momentum in the run-up to the 2014 elections. In the coming days, India TV will present most engaging and interactive news content. Team India TV, led by Rajat Sharma, is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven Brandworks has been successful in pitching with a few really reassuring ideas. We welcome Eleven and look forward to working with them.”

Reacting to the win, Prateek Bhardwaj, Founder-Director, Eleven Brandworks said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV’s stature within its viewers as well as non-viewers.”

For the record, Eleven Brandworks’ bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, and Nokia Maps, among others.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship