Hindi news channel India TV has awarded its creative mandate to Eleven Brandworks following a multi-round and multi-agency pitch process initiated in April this year.
Commenting on the development, Ritu Dhawan, MD & CEO, India TV said, “Political reporting is gaining momentum in the run-up to the 2014 elections. In the coming days, India TV will present most engaging and interactive news content. Team India TV, led by Rajat Sharma, is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven Brandworks has been successful in pitching with a few really reassuring ideas. We welcome Eleven and look forward to working with them.”
Reacting to the win, Prateek Bhardwaj, Founder-Director, Eleven Brandworks said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV’s stature within its viewers as well as non-viewers.”
For the record, Eleven Brandworks’ bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, and Nokia Maps, among others.