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Eleven Brandworks assigned creative duties of India TV

01-July-2013
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Eleven Brandworks assigned creative duties of India TV

Hindi news channel India TV has awarded its creative mandate to Eleven Brandworks following a multi-round and multi-agency pitch process initiated in April this year.

Commenting on the development, Ritu Dhawan, MD & CEO, India TV said, “Political reporting is gaining momentum in the run-up to the 2014 elections. In the coming days, India TV will present most engaging and interactive news content. Team India TV, led by Rajat Sharma, is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven Brandworks has been successful in pitching with a few really reassuring ideas. We welcome Eleven and look forward to working with them.”

Reacting to the win, Prateek Bhardwaj, Founder-Director, Eleven Brandworks said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV’s stature within its viewers as well as non-viewers.”

For the record, Eleven Brandworks’ bouquet of clients includes Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, and Nokia Maps, among others.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

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