Pest Control India (PCI) has awarded its creative mandate to Eggfirst following a multi-agency pitch. The Mumbai-based agency will be responsible for driving brand PCI and its repertoire of products and services for the year 2013-14.
PCI, said to be India’s largest and oldest pest control company, has recently redesigned its brand identity and has been on the lookout for an agency that understands its revitalised brand essence as well as the TG, and draw out a highly strategic creative plan to strengthen its hold on the market. Eggfirst’s identification of specific pain-points and the strategy to address them tilted the scales in the agency’s favour. Moreover, Eggfirst had earlier worked with Bayer Environmental Science.
Commenting on the development, Joshua Rao, Executive Director, PCI said, “PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services that we offer. Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market. Their strategy to make this happen convinced us all that Eggfirst was the right agency.”
Ravikant Banka, CMD, Eggfirst added here, “PCI is a trusted brand with a legacy of over five decades. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”