Top Story


Home >> Account Movement >> Article

Eggfirst bags creative duties of Pest Control India

Font Size   16
Eggfirst bags creative duties of Pest Control India

Pest Control India (PCI) has awarded its creative mandate to Eggfirst following a multi-agency pitch. The Mumbai-based agency will be responsible for driving brand PCI and its repertoire of products and services for the year 2013-14.

PCI, said to be India’s largest and oldest pest control company, has recently redesigned its brand identity and has been on the lookout for an agency that understands its revitalised brand essence as well as the TG, and draw out a highly strategic creative plan to strengthen its hold on the market. Eggfirst’s identification of specific pain-points and the strategy to address them tilted the scales in the agency’s favour. Moreover, Eggfirst had earlier worked with Bayer Environmental Science.

Commenting on the development, Joshua Rao, Executive Director, PCI said, “PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services that we offer. Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market. Their strategy to make this happen convinced us all that Eggfirst was the right agency.”

Ravikant Banka, CMD, Eggfirst added here, “PCI is a trusted brand with a legacy of over five decades. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.” 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking