Top Story


Home >> Account Movement >> Article

DSP BlackRock Mutual Fund scouts for creative partner

Font Size   16
DSP BlackRock Mutual Fund scouts for creative partner

After a long relationship with JWT since 1996, DSP Blackrock Mutual Fund has now called for a creative pitch. Several creative agencies are reportedly in the fray for the business, however, their names couldn’t be ascertained at the time of filing the report. The account size could not be ascertained either.

DSP BlackRock Investment Managers Pvt Ltd is the investment manager to DSP BlackRock Mutual Fund. The company is changing its brand positioning and hence, is looking for newer avenues for communication involving print, TVC, OOH, digital and BTL activities.

The philosophy of DSP BlackRock Investment Managers has been grounded in the belief that experienced investment professionals, using a disciplined process and sophisticated analytical tools, can consistently add value to client portfolios.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016