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DSP BlackRock Mutual Fund scouts for creative partner

DSP BlackRock Mutual Fund scouts for creative partner

Author | Pallavi Goorha Kashyup | Monday, Jul 19,2010 8:15 AM

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DSP BlackRock Mutual Fund scouts for creative partner

After a long relationship with JWT since 1996, DSP Blackrock Mutual Fund has now called for a creative pitch. Several creative agencies are reportedly in the fray for the business, however, their names couldn’t be ascertained at the time of filing the report. The account size could not be ascertained either.

DSP BlackRock Investment Managers Pvt Ltd is the investment manager to DSP BlackRock Mutual Fund. The company is changing its brand positioning and hence, is looking for newer avenues for communication involving print, TVC, OOH, digital and BTL activities.

The philosophy of DSP BlackRock Investment Managers has been grounded in the belief that experienced investment professionals, using a disciplined process and sophisticated analytical tools, can consistently add value to client portfolios.

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